Apple is set to host an event September 10 and expected to launch new iPhones along with other products and services.
Apple’s keynotes have been an essential part of its brand for over twenty years. The techniques Apple’s presenters use may not be immediately obvious, but they are effective, and they create enormous anticipation prior to Apple’s multiple product launches. Watch the video above to see how an Apple keynote’s structure breaks down.
Here is the analysis of Apple’s Keynote success formula explained through video by Tech Insider (i.e Business Insider).
Source : Wikipedia